What is traffic trading?
Traffic trading is the simple concept of turning 1 visitor into 2, by exchanging him with a trade partner.
A surfer on a website with many content-links will usually click quite a few links, to browse through several content pages.
A traffic-trade program can redirect one of these clicks to a trade partner, instead of to the targeted content page.
Your trade partner will receive a surfer from you, and return the favor by sending you a different surfer back.
This way both you and your trade partner have effectively doubled traffic, converting a single visitor into 2 visitors.
Double my traffic, what is the catch?
There is no catch, but there can be downsides and difficulties when trading traffic with other sites.
Websites that keep their visitors coming back every day manage to do so because of unique & appealing content,
free from pop-ups, virusses, exploits, etc.
When trading traffic with another website, you instantly lose control over what happens with your visitors.
If a trade partner is less strict with security, and your surfers are fed a virus on his site,
they can quickly label your site as untrustworthy.
A second downside is that you have virtually no control over the traffic that your trade partners repay you with.
You may be sending loyal and interested surfers to your trade partners, while he's returning computer generated surfers,
essentially stealing your traffic. It's therefore of extreme importance to research your traffic trade partners well,
and only agree to a traffic exchange if both sites are of at least the same minimum quality level that you require.
The third downside is of course the danger that the content of your trade partner is far superior to yours, and your surfers will leave your sites and bookmark your trade partners website instead.
How can a trade program like Arrow Trader help?
Arrow Trader handles almost everything for you.
Once you have installed Arrow Trader, send all links to arrowscripts first,
and it will redirect traffic to content pages and to trade partners automatically,
and in the most efficient way.
Arrow Trader keeps track of the quality of traffic that your trade partners return,
how they react to sudden bursts and drops of traffic, and how they compare to eachother.
The key to growing whilst trading traffic is sending the right amount of traffic to the right trade partner.
Oversending (sending more than neccesary) is a waste, while undersending (sending less than optimal) is a missed opportunity.
Besides automatically distributing traffic over your trade partners, Arrow Trader helps in many other areas.
It will visualize your traffic levels, help build toplists, keep bad traffic at bay, detect cheaters, etc.